Guide Writing Successful Self-Help and How-To Books (Wiley Books for Writers Series)

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A few months ago someone sent me a link to a short story a friend of his had written and posted online. The story, Mr. San Francisco Chronicle, August 19, As the deadline draws near for authors and publishers to opt out of a proposed legal settlement allowing Google Inc. Ted, who specializes in nonfiction books, was full of wisdom on the panel.

Below, you can find four especially nice tidbits from him. He has done the national TV rounds — twice. Is a book deal next for former Gov. Rod Blagojevich?

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All those daunting numbers probably made it seem as if your odds of becoming a published author are only slightly more likely than your odds of seeing the 1,,, Euro Lottery Winnings promised you by that guy in Nigeria. Publishing Trends, June 1, Ah, the life of a California literary agent.

Client meetings on the terrace overlooking the cliffs, the sound of aquamarine waves crashing on sparkling white sand as a lovely soundtrack to the discussion of character development. Later on, a quick spin in the cute red hybrid convertible over to a movie studio or five, promising manuscripts optioned, big sunglasses worn throughout. We must have been watching too many old OC episodes.

Better talk to some real California agents and one from Seattle! Marketplace Radio, March 6, Only her name is actually Margaret Seltzer and the memoir is actually a work of fiction. Pynchon is famously media shy. Lisa Napoli has more. San Francisco Chronicle, September 18, In his quest to bring literature to the masses, Jeffrey Lependorf turned to an unlikely ally: YouTube. Instead of the usual press releases or book tours, his money was used to create a short video about the book that was distributed on the popular online video site that attracts an estimated 20 million visitors per month.

Marketplace Radio, September 7, But back at the beginning of the year Frey confessed to having made up large chunks of the story.

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He did a mea culpa on Oprah and then we all forgot about him. Most of us, anyway. Our coaching services are intended to help writers produce these quality books You can schedule a coaching session with John on any topic related to your work. It's your choice! Whether it is a discussion about the publishing business and your options — self-publishing vs. There's an abundance of misinformation, myths and subsequent costly miscalculations in the book publishing world.

Here's your opportunity not to make the mistakes costing writers thousands of dollars in time and resources and learn vital information and strategies to make your writing a successful venture. Schedule your session today and receive expert insight and advice by contacting John at jwlitagent msn. His quick ability to sum up ideas, point out the obvious, and provide direction added clarity and tipped the scales on many difficult decisions.

I was in need of structural guidance and John's thoughtful support was logical and clear. I now feel the format of my book will serve the reader well. He's a true professional. I am extremely grateful for his support as I would still be a writer with just a lot of pages without him.

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I appreciated your patience in explaining the many intricacies of contract issues. I hope to work with you again. When he explained to me that a book proposal is really a business plan and publishers are similar to venture capitalists, it made so much sense and gave me a clear idea of how to focus the proposal. You know exactly what publishers want to buy right now and you successfully guide your authors to deliver that book so their project gets sold.


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It feels like you unlocked some doorway and I have a whole different view on what my book should and could be. In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality"--a dislike that would help earn him the nickname "Neutron Jack.

In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy. Collins and his team of researchers began their quest by sorting through a list of 1, companies, looking for those that made substantial improvements in their performance over time. They finally settled on including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success.

Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. Observing consumers overwhelmed by countless choices, he argues that now's the time to build a brand that evokes trust from its customers.

Bedbury elaborates his belief that "the brand is the sum total of everything a company does" with lively anecdotes from the experiences of Harley-Davidson, Microsoft and others. He calls for advertising and marketing that will inspire rather than merely inform ie: "Just Do It". Now, an outsider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way that just may change the way you conduct business.

Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind Disneys success. This upbeat, easy-to-read book illustrates clear, solid principles with examples that are well-known to Disney insiders but virtually unknown to outsiders until now. Outlines the seven keys to Disney's success. Now the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. You will learn many insider secrets that will spell success if implemented in any business.

In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods.

Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses. Mathews is a futurist specializing in demographics and lifestyle analysis at FirstMatter, another consulting firm.

To research purchasing behavior, they surveyed 5, consumers, but the responses they got surprised them and prompted their title's contrary proposition. They developed a new model of "consumer relevancy. They then suggest that for companies to be successful they need to dominate on only one of these five factors.

On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry. With dozens of examples, Crawford and Mathews demonstrate the validity of their premise. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service.

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A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his "angel" to visit businesses that have figured out their vision and their system to deliver customer service extraordinary. Based on three simple principles Decide, Discover, Deliver , each company has created a group of Raving Fans not just customers, but fans who wouldn't consider shopping anywhere else for what one of these companies offers. Either you've got a product or service that you can say is different, or you don't have much at all.

In today's global marketplace and at its lightning-fast rate of change, there's no point in inventing and presenting a product only to sit back and hope that consumers everywhere will discover its greatness. It's not simply about what you or your product can do, it's about what you do differently from everyone else. You too can boost organizational performance and quality to new levels by following the practical advice offered in the important book, Extraordinary Guarantees.

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Guarantees were once considered nothing more than a marketing gimmick. But as more and more quality leaders have begun to offer ironclad pledges of total customer satisfaction, the guarantee is now being recognized as an unparalleled tool for gaining a major, often unbeatable, competitive edge-and a host of other benefits.


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Three qualifiers of value are how much, how soon, and how sure--these are what the customer needs to know. He found a direct and dramatic correlation. Here, he offers detailed commentary from CEOs, managers and staffers, and analysis of the survey results. Bosses in all kinds of companies will benefit from his solid advice, which should be required reading for executives and upper level managers. Leadership by Rudolph W. But, he argues, he did not suddenly become a great leader on September 11, and "had been doing [my] best to take on challenges my whole career. While some critics found his style too aggressive, he has an effective counterargument: "Before September 11, there were those who said we were being overly concerned [about security]," he observes.

Writing Successful Self Help and How To Books Wiley Books for Writers Series

They've discovered that men who take jeans into fitting rooms are more likely to buy than females 65 percent vs.